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The Body Positivity Movement That Has Reshaped Branding

The two marketing strategies companies employ to attract Gen Z customers could not be more different. Influencer based marketing, a traditional approach to online retail, allures consumers by recreating looks from models they follow on social media. On the other hand, a body-positive marketing approach establishes the perception that the brand is accepting of all …

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Politics in Fashion Making More Than Just a Statement

Fashion and politics are no strangers. We have seen political statements sewn into the fashion industry for decades. From runways, to streetwear, to advertisements, the world of fashion has created a presence in politics unlike any other: one we can wear! What we wear can cause controversy, inspire excitement, and motivate movements. But what if …

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Putting Their Money Where Their Mouth is: How Brands Have Commercialized Political Efforts

With the long-awaited 2020 election getting closer by the minute, individuals and companies are seeking ways to encourage the nation to vote. The 2020 election, set against the backdrop of a global pandemic, has been said to be one of the most important elections yet. Every form of media is filled with messages promoting voter …

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The Relationship Between POC and the Fashion Industry

The world has significantly changed in the past few months, and the world of fashion and business is no exception from that. Consumers now demand more from businesses than just their products and services, and likewise, shoppers want more than just a fashion statement from the fashion industry. Throughout the history of fashion people of …

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