Letter From The Editor

Hold onto your hats, Cowboys. As the dust settles on the traditional, we’re paving the way for a new wave of Rodeo. Grab your boots and lasso because MASH Magazine is here to take you on a journey through the world of Western Fashion. From Bella Hadid steering fashion West to the revival of boho-chic, echoing the untamed spirit of the Wild West, the modernization of Western fashion is limitless. As readers, how do you navigate this ever-expanding frontier? Look no further. We are here to peel back the layers of the West—its roots, inspirations, and, most importantly, its future. Without further ado, I’m proud to present MASH Magazine’s Edition XXII. The Rodeo Renaissance will take you for a ride, from the woven roots of Western Fashion in Spanish heritage to the unconventional marriage of Western style and modern streetwear. Western fashion is far from flawless, but one theme remains undeniable: Authenticity. We journey from the classics, the legendary John Wayne, the Duke of Western style, and Dolly Parton, the queen of country, tracing the roots of this timeless aesthetic. As we ride into the present, modern trailblazers like Taylor Swift and Pharrell Williams carry the Western torch, stepping into the Rodeo arena and leading us West. It's more than just fashion—it's a legacy that’s been passed down through generations, and the ride has only just begun. Welcome to the Renaissance.

Xoxo,
Soso Kestelman