I have always had the capacity to visualize. Whether that be in my lifestyle, attitude, or schoolwork, I have been able to visualize what I want and work to attain that. However, I found myself struggling to do so when I was trying to find hats that fit my style. When expressing this to my family and friends, and seeing how much they agreed, I realized that I had identified a need in a target market. It started simply, my brother had been wearing the same hat for years because he could not find one that he liked better. I noticed how he, like myself and others, had made hats a mandatory part of their wardrobe. Whether they were throwing a hat to run to the grocery store or finding the perfect color to match their outfit on a night out, hats were everywhere; That is everywhere except for on my head. I searched every website to find one that best suited me. I would find a color I liked with a design that did not suit me and vice versa. This is where MotherTrucker byFranki was born, a small business in the height of the Covid-19 pandemic and a girl with a vision. My vision is still the same, but now it has morphed into being more of a designer brand where my best selling products are trucker hats and travel bags.
The hats are created through a base model designed with specific colored trucker hats and then my own taste and liking of patch design that represent just overall a cool and fun vibe. The goal that I had from the start with the original product of the trucker was to really segment a gender neutral audience. I didn't want to generate one specific age, gender or specific type of person- so really thinking broadly in terms of how many people I could see actually in this color or in this patch was really what drove my designing and my business to be so successful initially.