House music is the obsession of this generation, spilling out of underground clubs into social media feeds, festival fields, and every weekend pregame playlist. With electronic music being at the forefront of trendiness, what about the people behind the decks? For all the attention on audience aesthetics, DJs themselves often fade into the background when it comes to style. Maybe a patterned shirt here, a graphic tee there, but rarely a true fashion statement. Few artists intertwine with the fashion industry itself–except for Peggy Gou.

You may only know her for the viral anthem “It Goes Like (Nanana),” but Gou’s influence stretches far beyond the decks. She doesn’t just play house music; she dresses it and designs it. Gou steps into the spotlight with a wardrobe that’s as eclectic and daring as her sets. In the currently booming electronic music industry that’s just waking up to fashion’s possibilities, Peggy Guo is already building the blueprint.

Peggy Gou was born in Seoul, South Korea, where she began composing piano pieces at a young age. At 14, she moved to London to pursue her interest in fashion, later studying at the London College of Fashion and working as a stylist and editor for Harper’s Bazaar Korea. During this period, she began performing in London nightclubs, a turning point that redirected her creative focus entirely toward music. In 2016, she became the first South Korean DJ to play at the legendary Berghain club and released her first double EP the same year, quickly gaining momentum. Known for her Boiler Room sets, Gou has since toured internationally, performed at Coachella, founded her own record label, and earned recognition on Forbes 30 Under 30 Asia. 

Aside from being a trailblazer in the music industry, Peggy Gou is equally influential in fashion. Through her collaborations with luxury brands and her effortlessly curated everyday looks, she consistently delivers striking style moments. Her Instagram doubles as a visual catalog of inspiration, showcasing everything from statement handbags to directional silhouettes that reflect her dynamic, forward-thinking approach to style. Unlike influencers who stumble into fashion by association, Gou’s educational background in fashion  gives her the foundation to curate thoughtful, intentional looks that go far beyond surface-level trend-following. Regularly spotted at major fashion weeks and collaborating with established brands, she has built a style identity that is unique, eclectic, and undeniably her own.

Gou’s personal style is bold and experimental, mirroring the vibrancy of her music. She effortlessly blends  streetwear with high fashion, layering oversized tees over figure-hugging silhouettes and pairing sporty pieces with unexpected twists. Daring colors, playful patterns, and her signature sticker tattoos add to her standout aesthetic. Another key aspect of her style is a cultural one. She intentionally incorporates her Korean background, blending heritage details with global fashion trends, setting her apart from many of her DJ and fashion peers. Beyond her streetwear edge, Gou seamlessly navigates the luxury fashion world, often spotted front row at houses like Jacquemus, Louis Vuitton, Chanel, and more. Her looks are often a daring blend of opposites, like when she paired a dazzling black Chopard gown with cat-eye sunglasses at the Cannes amfAR Gala. A major part of her street style identity is her enviable handbag collection, filled with rare editions of Hermès Birkin and Kelly bags alongside Bottega Veneta favorites. On set or at events, she moves fluidly between glistening cocktail dresses, high-fashion couture, and casual but striking ensembles, embodying versatility as both a music and fashion icon. Just this past week, Gou was spotted front row at Chanel’s Spring/Summer 2026 show, where new creative director Matthieu Blazy turned the Grand Palais into a cosmic spectacle of mirrored runways and floating planets. After the show, she slipped behind the decks for an impromptu DJ set—proof of her ability to effortlessly bridge the two worlds she dominates. It’s the perfect snapshot of her life: balancing fashion and music, while having fun doing both.

Peggy Gou’s high-end streetwear brand, Kirin, fuses her Korean heritage with the pulse of club culture. The line is distinguished by bold prints, vibrant colors, eclectic patterns, and loose-fitting, unisex silhouettes designed to make wearers feel confident and free. Kirin was backed by New Guards Group, the Italian luxury collective behind global streetwear powerhouses like Off-White and Heron Preston. This partnership positioned Gou’s label within a network of commercially successful, internationally recognized brands, offering both industry validation and scalability. Kirin made its debut at Paris Fashion Week in 2019, establishing Gou not only as a performer but also as a designer with a legitimate voice in luxury fashion. Her creative process is constantly evolving, with themes that shift each season, but looking forward, Gou aims to establish strong brand signatures for Kirin and expand into collaborations with other designers and labels.

Forecasting future trends at the intersection of music and fashion, Peggy Gou’s success highlights an emerging space of opportunity. With the global value of electronic music now reaching a record $12.9 billion, DJs are no longer simply hidden behind decks, they are cultural figures with influence far beyond the club. Gou embodies this shift, blurring the lines between music and fashion with vision and intent. Both industries share a foundation in research, inspiration, and collaboration, and Gou’s ability to merge them reflects a deeper cultural movement where performance and style are inseparable. For brands, this opens the door to new strategies: dressing DJs, partnering with them, and recognizing the stage as a place where fashion is just as vital as sound. Gou stands out as a pioneer in this space. Her success truly poses the question: could there come a time when the DJ booth itself transforms into a runway stage?